A partner institution had no visibility into potential merchant processing deposits that weren't coming through their credit union. While not every business accepts cards, specific industries like restaurants, dentists, florists, and chiropractors mostly do.

By tracking which businesses had no merchant processing deposits, the institution's team could see a much larger addressable market than they'd assumed, and start conversations that were about more than processing.

A larger addressable market, with a clear, ongoing focus on growing both deposits and merchant volume.